This week we’re rummaging through the beauty bag of Glossybox’s Head of PR, Lucy Gould. From her hero products to her latest makeup must-haves, Lucy puts it all on show for us…


I am a creature of habit and like to keep things fairly simple when it comes to beauty. At Glossybox I am lucky enough to trial a number of new products each week but I’m very selective about what makes the transition to my makeup bag.


In the words of Meghan Trainor, ‘I’m all about that base’. I believe if you are to invest in one beauty product it should be a CC cream. I have normal to dry skin and use the Erborian CC Crème HD, £38 – it is a dream product with ultra-moisturising properties that evens out skin tone and brightens. What’s more, it’s deeply nourishing, so helps prevent signs of ageing – bonus! For perfect skin from the inside-out I take the Potion London Collagen Boost supplement daily to make sure my skin is plumped and baby soft.


If I am going ‘out out’ then I add extra coverage with with the Studio Fix Powder Plus Foundation from MAC, £22. Seeing as I invest so much in my skincare regime, I find liquid formulas too heavy for me, so this powder foundation creates a flawless finish without looking too ‘made up’. It’s longwearing, prevents shine and is easily transported in your handbag should you need to top up.


For a flush of colour I turn to The Barest Blush from The Estee Edit £20. Providing a natural looking colour with a subtle glow, this product is infused with micronized pigments and sunflower seed oil which stops the skin looking too ‘caked’.


I am not one to experiment with an eyeshadow. I have green eyes and I all too often find makeup artists looking to fix me up with a purple shadow. No, just no. My eye-inspo is a nod to the 60’s style. I use the Dessin du Regard Haute Tenue Long-Lasting Eye Pencil from YSL, £20 in black with the They’re Real Mascara by Benefit, £19.50. In my long pursuit for the perfect mascara, I found it in this one – it creates darker, thicker and longer lashes and doesn’t clump! Before applying any mascara I always curl my lashes with the Shu Uemura Eyelash Curler, £20 to give my eyes that extra pop.


When it comes to accessorising my makeup look with a fragrance, I have to admit, I do dabble. However, if I had to choose, it would be the Sa Majeste La Rose by Serge Lutens, £75. This gorgeous fragrance blends notes of Moroccan rose absolute, gaiac wood, clove, white honey and musk.


Aside from my husband, puppy and Reece’s chocolate, my other love is skincare. I remember, as a child, watching my mother complete her skincare regime in the evenings mesmorised by the lotions, potions and powders. My mother introduced me to Clarins during my teens and I have never looked back. When I want to indulge, I use Sisley’s Express Flower Gel Hydrating Mask, £80 and Eve Lom Rescue Mask, £55 to deep clean, smooth and hydrate my skin.


I could not live without my GHD’s. Whilst I prefer a natural, almost messy haired look during the day, I will turn to my tongs to glam up with a loose curl. Serums are my savior and I use Kerastase Elixir Ultime, £37 after every hair wash to provide deep conditioning, nourishment and to tame flyaway hair. Plus, its fragrance is inspired by Coco Mademoiselle for all you Chanel fans! If I need a more intensive treatment, I reach for Moroccanoil’s Intense Hydrating Mask, £24.75. Infused with antioxidant-rich argan oil, this five-minute mask is a lifesaver particularly in the summer months where my hair is put through its paces by sun, sea-spray and swimming pools.


Instagram: @ImLucyGould