Organic Skincare BY SARAH
In celebration of our free gift with your purchase this July, we caught up with Sarah, founder of BY SARAH to find out more about her beautiful brand and find out her secrets to great skin…
Please can you tell us a bit about your background and why you started your organic skincare range, BY SARAH?
BY SARAH has been many years in the making, before our launch last November. Lauren, my sister, was recovering from leukaemia in 2012 and I was looking for skincare to sooth her sensitive skin. I found it almost impossible to tell what was in many skin care products – even many natural and organic ranges had long, cryptic ingredient lists and sometimes confusing and misleading labelling. So I hand-blended my own products from carefully-curated, organic and sustainably-sourced plant-based ingredients, so I knew exactly what was in them. Lauren loved using them as did friends and family. So the brand grew organically (pun, intended!) from there while I was working full-time until Lauren (now my business partner) and I both decided to take the leap and officially launch the brand last year!
We love your natural ethos and mission for greater authenticity and simplicity in skincare. Why is it so important for us all to use natural, organic skincare?
We believe you should know exactly what you’re putting on your skin and it’s why we detail a full ingredient list on the front label of each of our products – nothing hidden, artificial or synthetic. We’re the only UK skincare brand to do this! Our plant-based ingredients are certified-organic by The Soil Association which means (1) each one has flourished under the strictest requirements of organic farming: synthetic pesticides, artificial chemical fertilisers, herbicides and GM crops are prohibited, (2) their cultivation protects the soil, respects animal welfare and minimises pollution and (3) the quality of the ingredient is not compromised, meaning richer nutrients for your skin. Our products never contain any synthetic or artificial chemicals, additives or preservatives – and we never test on animals. This means choosing organic skincare is more beneficial all round than just “natural” skincare (though some ingredients we use, like french green clay and dead sea salts, cannot come from organic sources i.e. the soil). We are certified as cruelty free with Cruelty Free International and our vegan products are registered with The Vegan Society too.
What’s your own daily skincare routine?
My skincare regime is simple but highly effective. Just three products morning and night (yes, really!) I start with our Green Clay Cleansing Balm. I carefully formulated this product with 84% organic and 100% natural ingredients – the full ingredient list is organic apricot oil (to nourish), organic virgin coconut oil (antioxidant rich), french green clay (goodbye impurities and dead skin) and organic beeswax (anti-inflammatory). It leaves my skin beautifully cleansed, soft and deeply-nourished. I then apply a few drops of our Organic Facial Oil (99% organic and 100% natural) to slightly damp skin to lock in moisture and feed my skin with the vitamins and omegas it needs to stay healthy. I finish with our Organic Lip Balm (100% organic and 100% natural) which I always have by my bedside to nourish my lips overnight and I also apply to my cuticles and any dry patches on my hands too.
Do you have any favourite foods that you swear by to keep your skin looking great?
Before food: it’s water, water, water! And then it has to be avocados. They have a cult status for a reason! They’re great at any time of the day and omega-rich to complement our omega-rich skincare 🙂
Is there anything that you know now, that you wish your younger self knew about how to look after your skin?
Our skin is like silk – we must be gentle with our skin and nurture our skin from a young age. And even when the temptation is there to jump into bed at 1am with our makeup still on, don’t! Don’t do it!
What one product from the BY SARAH organic skincare range can you not live without?
It has to be our Organic Facial Oil which is our hero product and winner of The Best New Skincare Product Launch 2018 by The Beauty Shortlist – just 4 months after launch! It’s 99% organic, 100% natural, vegan and cruelty free and we list all of the beautiful ingredients on the front label: Organic Sweet Almond, Organic Apricot, Organic Pumpkin Seed, Organic Argan, Organic Evening Primrose & Vitamin E. I love to read the reviews we receive from our wonderful customers to see how the oil has helped with their sensitive skin, redness and given them a glowing complexion – it’s fast becoming a product our customers can’t live without either!
Your beautiful lip balm is our Gift for the month of July. Please can you tell us a bit about what’s in it and why you love it?
Our Organic Lip Balm is 100% organic, 100% natural and cruelty-free. It’s a real skin saviour, made with only Organic Virgin Coconut oil, Organic Apricot oil and Organic Beeswax. We use the finest quality, organic virgin coconut oil in this balm due to its fatty acids that help to lock in moisture, as well as its antibacterial, antiviral and anti-fungal properties that keep chapped lips at bay. I keep this balm in my bag and use it throughout the day and also on any dry patches. It’s so easy to use and enjoy! Our customers have shared pictures with us of the guys taking the balm to the gym and mums keeping a spare pot handy in the car for the family!